I came across this site a while ago. I think it's absolutely amazing (plus I've always had a thing for both Marketing as well as things that Light Up). I keep thinking of the marketing potential...
Here's the link to Monkeylectric.com
This prototype will be available, apparently, within a year. The wheel is designed to be zero-emissions and fit any bicycle. It is expected to run about $500.
The wheel also communicates with a smartphone, forwarding info about road conditions and exertion, among other things. It also functions as a GPS.
Will this help replace automobiles with a more energy-efficient form of transportation? For bikers who are reluctant to ride because of hilly terrain and long distance fatigue, this may be the answer.
Three decades ago, 36 cyclists took a trailblazing journey across the state, raising just over $10,000 for cancer research and care. Since that ride, the Pan-Massachusetts Challenge has exploded, becoming one of the nation’s largest and most recognized athletic fund-raisers, with more than 5,000 riders and generating a staggering $35 million for cancer research in 2008.
This year for the first time ever. fundraising was not able to cap the year before.
